The eco-friendly image of the brand characteristic is the main image strategy. The more environmentally friendly images will be used for product groups that don’t appear to be environmentally friendly products to maintain corporate value.

The reason for using a detergent is to clean.
A detergent that does not clean well is meaningless.

Functionality should be considered to save time and labor when cleaning.
Container design, usage method, and the performance of the detergent are considered.

It is important to clean effectively, but when considering the health and environmental problems caused by residues after cleaning, detergents made using ingredients extracted from nature are the solution. It has always been important, but it is now more important than ever.